Biky

Nowadays, bike share has rapidly emerged as a new transportation option that can increase cycling, improve urban mobility, and improve public transit usage.

As a sustainable and eco-friendly transportation option, the shared bike helps to cut down on pollution and is viewed as a promising alternative to mass transportation in major cities.

To promote the use of shared bikes in major cities, it’s necessary to have a convenient mobile app. Such an app should first and foremost be able to effectively solve urban residents’ daily transportation problems.

Role: UI/UX Designer, Graphic Designer, Motion Designer

Team: Self-Initiated Project

Duration: 6 weeks (2020)

“To promote the use of shared bikes in major cities, it’s necessary to have a convenient mobile app. Such an app should first and foremost be able to effectively solve urban residents’ daily transportation problems.”

Process

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Competitive Analysis

To learn more about the existing functions of bike-share mobile apps and define the opportunity areas, I started with a competitive analysis and researched 5 well-recognized bike-share mobile apps: Mobike, Jump by Uber, Lime, Capital bike-share, and Divvy.

Opportunity Areas

Bike Reservation
Route Recommendation
Bike On-hold
Health Report
Notification and Reminder

Questionnaire

Based on the findings of the competitive analysis, I then conducted a questionnaire to have a closer look at urban residents and their transportation needs.

Target Users

I classified urban residents into 4 groups according to their occupation status: students, employees, the self-employed, and the unemployed. Given that only 2% of the participants of the questionnaire are self-employed and 0% for the unemployed, I chose to focus on students and employees as target users.

Top Expectations

The top 3 expected features to be integrated into a bike-share app are:

Bike Reservation
Route Recommendation
Bike On-hold

Persona

“How might a bike share mobile app integrate Bike Reservation, On-hold Mode and Routes Recommendation into existing features to better solve daily transportation problems of students and employees?”

User Flow

With all the findings, I developed the user flow.

Card Sorting

I conducted the card sorting with 2 participants separately. One of them is a current university student and the other is a young professional with 1-year work experience.

Insights

Feature 1

It provides many time slots for users to choose from and plan their rides in advance.

Feature 2

Users are allowed to lock the bike temporarily for 30 minutes at any time during the ride. 30 minutes later, they are expected to come back and unlock the bike or the bike would be no longer usable to them.